Full Service Review LLC
Effective date: September 19, 2026 Last updated: September 19, 2026 Version: 2.0
Us: Full Service Review LLC, a Kansas limited liability company, of 110 North Hillside Street, Wichita, Kansas 67214, United States ("Full Service Review", "FSR", "we", "us"). The service is offered only in the United States.
You: the individual or entity using our services. If you accept these terms on behalf of a company, you confirm you have authority to bind it, and "you" means the company.
You accept these terms by creating an account, purchasing a subscription, requesting a free visibility check, signing a written agreement that references them, or using the service. If you do not accept them, do not use the service.
Order of precedence. Where documents conflict: (1) a signed written agreement between us, (2) the Data Processing Addendum, (3) these Terms, (4) any policy incorporated by reference, including the Privacy Policy, the SMS Terms and the Accessibility Statement. A purchase order or your own standard terms attached to a payment do not modify this agreement and are rejected, whether or not we mention it at the time.
Electronic agreement. You agree that accepting these terms electronically, and receiving notices and records from us electronically, has the same effect as a signed paper document.
You must be at least 18 and legally able to enter a contract. The service is for business use. You must not be barred from receiving US services under applicable export control or sanctions law.
Who. Account holders.
What we require. Accurate registration information, kept current. Reasonable care with your credentials. Prompt notice to us at [email protected] if you believe your account is compromised.
What we provide. Role-based access so you can add colleagues without sharing a login. Three roles — Owner, Manager, and Viewer — with the Owner alone able to change billing or delete the account.
Why. Shared logins are the most common cause of a small business losing control of its own accounts. We would rather give you roles than have you paste a password into a group chat.
Remedy. If you lose access to an account you legitimately own, we will restore it after verifying ownership of the associated domain or email. We will not hold your account hostage over a billing dispute, and we will not refuse to release data you are entitled to because you have complained about us.
Full Service Review measures and monitors how visible a business is to AI assistants and search engines, publishes a business directory, reports traffic and AI agent activity, and on some tiers produces content.
How scoring works, at the level we describe it publicly. A visibility score is a weighted assessment of publicly observable signals about a business's web presence, how consistently the business is described across the sources AI systems rely on, and how AI systems respond when asked about businesses like it. The dashboard shows you which areas contributed to your score and what to improve. The specific signals we consider, how they are weighted, and how they are combined are proprietary, are treated as our trade secrets, and change as AI systems change. We do not publish the formula, and nothing in the service, in our marketing, or in these terms should be read as a commitment to a particular formula.
What we promise it does. Measure the kinds of signals we say we measure, from the kinds of sources we say we use, and report the results accurately and consistently for every business we score.
What we do not promise, stated plainly because the industry routinely implies otherwise. We cannot guarantee that any AI system will mention, recommend, or cite your business. We do not control OpenAI, Google, Anthropic, Perplexity, Meta, Microsoft, or any other operator, and neither does anyone selling you a competing product. Ranking and citation behavior changes without notice and without explanation. Any claim that a vendor can guarantee AI visibility outcomes is false, including if we ever make it. What we sell is measurement, presence, and best practice, not a guaranteed result.
Score accuracy. Scores derive in part from third-party data and from AI systems whose answers vary from one request to the next. That data may be incomplete, stale, or wrong. We report what the sources say at the time we ask. A score is an assessment of a business's web presence, not a statement of fact about the business, and a change in score does not by itself mean anything about the business has changed. Where you believe a score is wrong, Section 7 of the Privacy Policy gives you a route to human review.
Answer evidence. Where we show you text that an AI system produced about your business, we show it as we received it. It is the AI system's output, not our statement, and we do not endorse or verify it.
Unclaimed listings. We may create a listing for a business from publicly available information before that business has any relationship with us. Nothing appears publicly until it passes administrative approval.
Claiming. To claim a listing you must demonstrate control of the business, ordinarily through its domain or an email address we can verify. We restrict claims to businesses you own or represent, because otherwise the tool becomes a way to investigate competitors and harass strangers.
Approval. Every listing is reviewed before publication. We may reject a listing. Where we reject one for a content or accuracy reason, we will tell you the reason and you may correct and resubmit. Where we reject for abuse or prohibited content, we may suspend the account without a resubmission path.
Removal. Any business may have its listing removed on request, without providing a reason and without proving identity. We maintain a suppression list so the listing is not recreated.
Editorial control. The directory is our publication. We decide what appears in it. We will not remove a truthful listing because a competitor asks us to, and we will not keep one that a business wants gone.
Reporting a listing (takedown and corrections). Every public listing carries a "Report this listing" button. Anyone may use it, with or without an account, to tell us that a listing infringes their copyright or trademark, is defamatory or false, exposes personal information, contains inappropriate or inaccurate content, shows the wrong hours, address, map location or category, or describes a business that has closed. A report needs an email address we can reply to and a description of the problem; we also record the reporting connection's IP address to deter abuse (see the Privacy Policy, Sections 4 and 9).
Who. Everyone using the service or submitting anything to it.
What is prohibited. You may not:
How we enforce. We maintain a blocklist of domains and email addresses barred from requesting scans. Enforcement is graduated where the conduct allows: warning, then suspension, then termination. Where conduct is abusive or involves prohibited content, we skip straight to suspension and send no explanatory email, because engaging with abuse invites more of it.
Why. A directory with no gate becomes a spam surface within weeks, and the first businesses to leave are the legitimate ones.
Remedy for you. If your account is suspended and you believe it was a mistake, write to [email protected]. A human will review it. We will restore an account wrongly suspended and refund any period you lost.
License. We grant you a limited, revocable, non-exclusive, non-transferable license to display the FSR badge on websites you own or operate, for as long as your account is in good standing and your listing is accurate. You may not modify the badge artwork, alter the score it displays, or represent a score you have not earned.
Link attributes. The badge links to your listing carrying rel="sponsored" for paid tiers and rel="nofollow" for free ones. This is deliberate. A dofollow link exchanged for a paid subscription is a link scheme under Google's policies, and the exposure would fall on you, not us. We will not remove these attributes on request.
Termination of the license. If you cancel or your account is terminated, remove the badge within 30 days. Continuing to display a badge that misrepresents a current relationship is what these terms exist to prevent.
The Visible plugin. The Visible plugin is proprietary software of Full Service Review LLC. It runs on our own properties and, where we maintain a site for you under a retained engagement, on that site at your request. Where it runs on a site you control, you are the controller of that site's visitor data and we are your processor; the Data Processing Addendum at fullservicereview.com/data-processing-addendum/ governs, and you are responsible for your own site's privacy notice reflecting what the plugin does. We provide language you can use.
Structure. Subscriptions are billed per account with a quantity equal to your number of locations, via Stripe. Prices are stated at checkout in US dollars, exclusive of tax.
Renewal. Subscriptions renew automatically at the then-current rate until cancelled. We will email you before a renewal at a changed price, at least 30 days in advance.
Adding and removing locations. Adding a location invoices immediately, prorated for the remainder of the current period. Removing a location takes effect at the next billing cycle with no credit for the unused remainder. This is asymmetric and we are telling you so here rather than letting you discover it. The reason is that the work of provisioning a location happens up front; the reason is not that we wanted an extra month.
Cancellation. Cancel any time from your account. Access continues to the end of the paid period. When you cancel, we cancel the Stripe subscription. No further charges occur.
Refunds. No refunds for partial periods except: (a) where we terminate you without cause, (b) where we materially change these terms to your disadvantage and you leave, (c) where we suspended you in error, or (d) where the law requires one.
Failed payment. We will retry the charge, notify you, and may suspend your listing while an invoice remains unpaid. Suspension pauses the listing; it does not delete your data. Data is retained per the Privacy Policy retention schedule regardless of payment status.
Free tier and pilot accounts. A free listing and a free visibility check are provided at no charge and may be limited in features, frequency, or duration. Pilot and promotional pricing is offered on the terms stated in the offer and reverts to standard pricing when the stated period ends.
Taxes. You are responsible for applicable sales, use, and VAT. Where we are required to collect, we will.
Yours stays yours. You retain all rights in the content you provide: business information, images, descriptions, feeds. You grant us a worldwide, non-exclusive, royalty-free license to host, reproduce, display, and distribute it for the purpose of operating the service and publishing your listing. This license ends when the content is removed, save for backup copies aging out on the schedule in the Privacy Policy.
Ours stays ours. The Full Service Review software, the scoring methodology (including the signals considered, their weighting, and the way results are combined and presented), the reports and recommendations the service produces, the badge artwork, the directory design and compilation, and the Full Service Review name and marks are ours. The methodology is confidential and a trade secret. You may use reports and recommendations for your own business; you may not resell them, republish them as your own, or use them to build or train a competing service.
AI-generated content. Where the service produces content for you — news summaries, articles — you own the output and may use it freely. We make no representation that AI-generated output is accurate, original, or free of third-party rights, and you are responsible for reviewing it before publishing it under your name. We recommend you do. Generative models produce plausible errors, and a published error carries your byline, not ours.
Copyright complaints. If you believe content in the directory infringes your copyright, send a notice to [email protected] with the material identified, the work it infringes, your contact details, a good-faith statement, and a statement under penalty of perjury that you are authorized to act, signed. We will remove or disable access to the material and notify the account holder, who may send a counter-notice. The same notice may be sent by mail to the address in Section 1, marked "Copyright Agent".
Feedback. If you send us suggestions, we may use them without obligation. We will not claim you agreed to anything else by having an opinion.
The service depends on Stripe, Google, Cloudflare, our email provider, our AI providers, and our host. Their availability, terms, and pricing are outside our control. Where one of them changes something that materially degrades the service, we will tell you what happened rather than let you conclude we broke it.
Availability. We target high availability but do not offer a contractual uptime SLA at current tiers. Planned maintenance will be announced in advance where practical.
Changes to the service. We may add, change, or remove features, and we may change how scores are calculated. Where a methodology change moves scores generally, we will say so in the dashboard or by email so you do not mistake it for a change in your business. Where we remove a feature you are actively paying for, we will give 60 days' notice and, if you choose to leave, refund the unused remainder of a prepaid term.
Deprecation. APIs and integrations will get 90 days' notice before breaking changes where we control the timing.
Email. We send transactional email about your account, billing, and score changes; you cannot opt out of these while you hold an account. Marketing email carries a one-click unsubscribe.
Text messages. We send text messages only to people who have separately opted in. Consent to texts is never a condition of purchase. The SMS Terms at fullservicereview.com/sms-terms/ govern, and the Privacy Policy explains what we keep and why.
We want the service to be usable by everyone, including people who rely on assistive technology. Our Accessibility Statement at fullservicereview.com/accessibility/ describes the standard we work to, what we know still falls short, and how to tell us when something does not work for you.
We warrant that we will perform with reasonable skill and care, that we have the right to enter this agreement, and that we will comply with applicable data protection law in performing it.
Beyond those, the service is provided "as is." To the fullest extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement, and any warranty that scores, reports, recommendations, or AI-generated content are accurate, complete, or will produce any particular business result.
Consumer rights. Nothing here excludes or limits any right you have under mandatory consumer protection law that cannot lawfully be excluded. Where a limitation in this document is unenforceable in your jurisdiction, it does not apply to you and the rest of the agreement stands.
Nothing in this section limits liability for: death or personal injury caused by negligence, fraud or fraudulent misrepresentation, gross negligence or willful misconduct, our indemnity obligations, our data protection obligations under the DPA, or anything else that cannot lawfully be limited.
Subject to that: neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill.
Cap. Each party's total aggregate liability is limited to the greater of (a) the amounts you paid us in the 12 months preceding the claim, or (b) one hundred US dollars.
This cap is mutual. It applies to our liability to you and to yours to us. A cap that binds only the customer is not a risk allocation, it is a transfer, and we are not doing that.
You indemnify us against third-party claims arising from content you submitted that infringes someone's rights or breaches Section 7, and from your use of the service in violation of law.
We indemnify you against third-party claims that the service as provided by us infringes a US patent, copyright, or trademark, provided you notify us promptly and let us control the defense. This is a real obligation, not a courtesy. If we ship something that infringes, that is our problem to solve.
By you. Cancel any time, effective at the end of the current period.
By us, for cause. Immediately, for a material breach of Section 7, non-payment beyond the cure period, or where continuing to serve you would expose us to legal liability. We will tell you why, except in the abuse cases described in Section 7.
By us, without cause. With 60 days' notice and a pro-rata refund of any prepaid unused period.
On termination: your listing comes down, the badge license ends, and your data is handled per the Privacy Policy retention schedule: a 30-day grace period, then deletion, except billing records retained for 7 years as tax law requires.
Export before you go. You may export your data at any time before termination and for 30 days after. Ask and we will produce it in JSON or CSV.
Survival. Sections 10, 15, 16, 17, 19, and 20 survive termination.
Governing law. Kansas law, without regard to conflict-of-laws principles. The UN Convention on Contracts for the International Sale of Goods does not apply.
Venue. State or federal courts located in Sedgwick County, Kansas.
Before litigating. Both parties agree to attempt good-faith resolution by writing to the other and allowing 30 days. This is a real step, not a delaying tactic. Most disputes end here.
No mandatory arbitration. We do not require you to arbitrate, and we do not require you to waive your right to participate in a class action. Those clauses exist to make small claims uneconomical to bring, and we would rather not be the kind of company that needs them.
Small claims. Either party may bring a claim in small claims court instead, and doing so is not a breach of this section.
Changes. We may amend these terms. Material changes get 30 days' email notice. Continued use after the effective date is acceptance; if you disagree, cancel before it takes effect and we will refund the unused prepaid remainder.
Assignment. You may not assign without our consent, not to be unreasonably withheld. We may assign in connection with a merger, reorganization, or sale of assets, on notice to you.
Force majeure. Neither party is liable for delay caused by events beyond reasonable control.
Severability. If a provision is unenforceable, it is modified to the minimum extent necessary or severed, and the rest survives.
No waiver. Not enforcing a right once does not waive it.
Entire agreement. These terms, the Privacy Policy, the DPA, the SMS Terms, and any signed agreement are the whole of it, superseding prior discussions.
Notices. To you, at the email on your account. To us, at [email protected] and by mail to the address in Section 1.
Independent contractors. Nothing here creates a partnership, joint venture, employment, or agency relationship.
Contact: [email protected] · [email protected]
Full Service Review LLC 110 North Hillside Street, Wichita, Kansas 67214, United States