Bad Reviews, Positive Outcomes | HEARD Technique from Disney

By | Business Builder

Bad Reviews of Your Business: Negative Reviews Happen. Positive Outcomes are Possible with Reputation Management

If you missed Anthony Bourdain talking about bad reviews on Yelp and what chefs think of negative Yelp reviews, you should take a moment and watch the video on Business Insider for yourself. Yelp is considered to be challenging for business owners because of the way their algorithm is engineered.
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Personalization, For the Win

By | Business Builder

Personalization matters to Consumers

Personalization is a hot topic. Younger consumers are more inclined to purchase products they perceive as being developed to match their lifestyle. Consumer research conducted globally in 2016 by GlobalData, reported 66 percent of consumers are more likely to purchase products based on personalization versus a traditional category or label like age or gender.
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